Data use and management policy
When displaying content, information relating to the navigation of the user's terminal (computer, tablet, smartphone, etc.) may be recorded in "Cookies" files installed on their terminal, subject to the choices that it has expressed regarding cookies and which it can modify at any time.
1 - What is a Cookie?
A cookie (or connection witness) is a text file that can be recorded, subject to the user's choices, in a dedicated space on the hard drive of their terminal (computer, tablet, smartphone, etc.) opportunity to consult an online service using its navigation software. It is transmitted by a website's server to its browser. Each cookie is assigned an anonymous identifier. The cookie file allows its issuer to identify the terminal in which it is recorded during the validity or recording period of the cookie concerned. A cookie cannot be traced back to a natural person.
Provided that the user has previously accepted them, performance and analysis cookies may be used when the user consults the site.
2 - Performance or analysis cookie
This site uses Google Analytics, a website analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies to help analyze how visitors use the site.
The data generated by the cookies concerning the use of the site by visitors (including their IP address) will be transmitted and stored by Google on servers located in the United States. This information is used for the purpose of evaluating the use of the site, compiling reports on site activity and providing other services relating to site activity and Internet usage. The user can obtain more information about the Google Analytics service by consulting the following page:
http://www.google.com/analytics/learn/privacy.html.
We use them for:
- Establish statistics on the use of the site and the use of the various elements composing it (for example the sections and content visited, the duration of a visit, the number of error messages encountered, demographic data concerning its visitors (age , desired product, etc.), allowing us to improve the interest and ergonomics of our services.
- Measure the effectiveness of our marketing campaigns and understand which pages interest you.
- Test different features.
We also use Hotjar, to better understand the needs of our users and optimize the site. Hotjar is a technology service that helps us better understand our users' experience (for example, time spent on a page, links clicked, and more generally browsing habits, etc.). This allows us to improve our service.
The data collected by Hotjar using cookies relates to user behavior for:
- identify hot or cold areas of the site to improve navigation and user experience
- improve the site's forms (example: identification of very long fields to complete, fields that remain empty, etc.)
- visualize navigation steps to assess the proportion of visitors who leave the site at each key navigation step.
- test different features.
Hotjar stores this information in a pseudonymous user profile. Neither Hotjar nor the site will ever use this information to identify individual users or to associate them with other data. For more details, please see Hotjar's privacy policy. You can opt out of the creation of a user profile, Hotjar's storage of data about your use of our site and Hotjar's use of tracking cookies on other websites by following this opt-out link.
3 - Operation cookie
Site operating cookies allow the Internet user to navigate the site and use essential functionalities, such as secure spaces, shopping baskets or billing pages.
These cookies do not collect any information that could be used for marketing or targeting reasons.
They are used only to memorize the user's agreement to the processing of their personal data when they use the comparator service.
This conservation is a legal obligation.
4 - Management of Cookies on the site
During the first visit to the site, a banner automatically appears to allow the user to configure the use of cookies made on this site.
The user can accept cookies or choose to configure cookies and refuse the use of performance and analysis cookies.
The user can also configure the cookies that we use on the site through the settings of their internet browser.
He can thus configure his browsing software so that cookies are recorded in his terminal or, on the contrary, that they are rejected, either systematically or depending on their issuer. Furthermore, he can configure his browser software so that the acceptance or refusal of cookies is offered to him from time to time, before a cookie is likely to be recorded in his terminal.
The management of cookies and user choices with this option is different for each of them. It is described in the browser's help menu, which allows the user to know how to modify their cookie preferences.
Once the preferences are saved, only cookies authorized by the user's rules will be used for reading or writing. Any cookies saved before the setting will still be on the user's computer. He can delete it in his browser settings.
It should be noted that a cookie is used to store the user's preference on the browser, which implies that:
- If the user deletes all their cookies, they must update their preferences
- If the user uses a different device, profile or browser, they must update their preferences.
5 - Usage sharing
If the user's terminal is used by several people and when the same terminal has several navigation software, cannot ensure with certainty that the services and advertisements intended for the user's terminal correspond to their own use of this terminal and not that of another user of this terminal. Where applicable, sharing with other people the use of the terminal and the configuration of browser settings with regard to cookies is the user's free choice and responsibility.
